The Ghost of Print Magazines Past


Sometimes my life flashes before my eyes in glossy form. Just like in the pages of a magazine, or more accurately, the pages of magazines past. The magazines that are gone but not forgotten, at least by me. I don’t just mean Look magazine or Life that everyone’s mother and grandmother read I mean the important magazines that got me through my teen years like Teen and Seventeen. The magazines that told me what I should be wearing even though I either wasn’t allowed to or couldn’t afford to comply. The magazines that showed me how to apply make-up before I was even allowed to purchase a mascara wand. Yeah, those magazines. They are all Kaput.

We didn’t have a lot of extra money as a kid but whenever Teen magazine came out my mom would come home from the grocery store with it tucked into her paper grocery bag. I would thank her profusely and race up to my bedroom, flop on my bed and read it very slowly, savoring each page. I would read about the latest teen idol, music, movies, fashion etc. It was the best 35-cent entertainment in my world.

While the older crowd was flipping the pages of the Saturday Evening Post, Colliers, Better Homes and Gardens, McCalls and Ladies’Home Journal (all defunct) I had moved on to Mad magazine for my humor and Cosmopolitan for the love, sex and how to marry a millionaire stuff. For really covert stuff my sister and I used to visit a friend’s summer cottage and find such delights as True Confessions, True Story, True Romances etc. hidden under chair cushions so the “kids” wouldn’t read them. These we felt were quite interesting if not necessarily believable despite the “True” title. We however, thought they were great summer reading. Of course at some point I grew up and started reading news magazines, literary magazines, women’s magazines and of course, decorating and home magazines since I loved DIY decorating. But, many of them have died a print death with some resurrecting online. I mean, I scan a website but I read a magazine.

So, while “foodies” still mourn the demise of Gourmet Magazine you can get your recipes online at a million different sites complete with pictures that you can’t really feel between your fingers but hey, that’s digital progress. Due to the recession (the one experts said we weren’t having) the last few years, general interest magazines were waning as advertisers were falling by the wayside and/or looking for new places to put their ad revenue. Niche marketing magazines whether online or in print seems to be what’s popular today.

If you write, bike, hike or draw tattoos a magazine exists for you. Some are print but many now have an online presence. Demographics have changed and so have the devices changed that bring us our news/entertainment information. I know the answer is that the print world and digital world should mesh. But sometimes I just like to open a magazine that I don’t have to connect to, download, worry about batteries or software glitches or all that cloud stuff, and just throw the damn magazine in my purse and be on my way.

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July 14, 2014 · 2:24 pm

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