The first McDonald’s in Illinois circa 1955 was constructed in Des Plains, a Chicago suburb
I have a crystal ball here on my desk that predicts McDonald’s CEO Don Thompson stepping down and their replacing him with Steve Easterbrook, the company’s “chief brand officer” will make no difference what-so-ever on increasing their bottom line. Nope, the new branding guy won’t really be able to convince us (the general public) that their luke warm burgers, rubbery chicken nuggets, their pretend lattes and everything under-the-sun- wrapped in a, you know, wrap, is really good food. Or even a facsimile. We know too much.
We’ve learned “fast food” doesn’t have to taste mediocre or not fresh. We’ve learned fast food doesn’t have to sacrifice taste to be healthy. And some of us have learned that we don’t have to give our hard-earned money to companies that we feel don’t treat their employees fairly by handing out low wages and/or shorter hours so they don’t have to pay benefits. They should really just hire me to run a focus group of “regular people” and they could save themselves a ton of money on executives and pass that money down to the “real” employees that do the work. Surely they understand “trickle down” right?
Sales at McDonald’s have been declining since 2013 so I assume Thompson will be the fall guy. His salary and perks are in the millions so gee, I’m sure he’ll land on his feet. Unlike many McDonald workers who can barely make ends meet and end up being subsidized by taxpayers in the form of food stamps, healthcare subsidies etc. when we know the CEO’s are walking away with golden parachutes and we are in essence subsidizing McDonald’s. Could some of us just be plain mad at McDonald’s and their apparent greed? Of course, but we also know we have many good options.
Many of us have been turning to chains like Panera, Five Guys, Smashburgers, Chipotle, In n’ Out Burger, and Chick-fil-A to name a few. These chains are not trying to be all things to all people. They specialize in fresh, made to order, reasonably priced food. What they prepare they do well. You won’t find 100 items on a Five Guys menu. They make fantastic burgers and hand cut fresh french fries. There is always a line and you don’t mind waiting a short time because you know it is being made fresh for you. McDonald’s has up to 100 items on its menu and when you go to the drive-thru you better not take the time to read it because in three seconds they are asking you what you want.
But taste and freshness aside, McDonald’s recent 21% drop in profit in the most recent quarter compared to last year at the same time ( this according to their own stats) isn’t a fluke. While they are busy playing around with their menu and firing CEO’s our culture has changed to putting our money where our mouths are, literally and figuratively. But McDonald’s and their so-called McFamily culture doesn’t really have a clue.
Difference between news analyst, commentator and pundit? None
Image by quirkybird via Flickr
I decided just yesterday for no reason in particular, to throw my hat into the pundit ring. I’ve heard through other reliable pundits (pretty funny huh, using reliable and pundit in same sentence) that all you need is an opinion and a forum. I figure I have both. My forum might be small by Fox or CNN standards but never-the-less a blog is a blog and you just never know who drops by.
I was in the newspaper business for many years, and the only words we ever used to describe who we were and what we did were typically reporter, correspondent, columnist and of course editor. The editorial was the newspaper version of opinion along with columns, which were the express opinion of the writer who wrote them. As reporters or correspondents (which were our part-time reporters) we wrote news backed up with plenty of facts and sources or it didn’t fly. Pretty cut and dried. But, people even then, expressed confusion about what exactly an editorial was, no matter that I once wrote an editorial explaining to readers exactly what an editorial was. So evidently, opinion and fact and how they are packaged has always been confusing for some. Myself included.
Today of course, we have been enlightened with so much opinion in our news, especially TV news, that the lines seem especially blurred between pundit, commentator and news analyst. I have been researching these three terms for quite a while and have come to the conclusion that pundits, commentators and news analysts are completely interchangeable. For a while, I thought a news analyst was not supposed to have a personal opinion. That he/she was supposed to gather the facts, have some extra deep knowledge to add to those facts that us dummies don’t know and present same to us in an unbiased manner.
But, my new pundit opinion thinking cap got in the way. If you are analyzing a situation how do you do that without bringing your own bias into the mix? How is an analyst going to analyze without coming to some conclusion? And you can’t come to a conclusion and be unbiased. If you just throw out the facts and don’t analyze then you aren’t an analyst anymore just a reporter or a correspondent or someone who just reads the news on TV with no comments whats-so-ever (an unheard of phenomenon). Even interpreting the news, which is something news analysts do often, is still interpreting the news by the standards of the analysts themselves or who ever they work for. So they still have a point of view. A point of view cannot be void of opinion.
This is certainly not think-tank stuff but since a commentator is an opinion person, and a pundit is most definitely an opinion person (think Bill O’Reilly, Rush Limbaugh, Glenn Beck) and since I have personally dropped the status of news analyst to mere opinion person I think a new word to describe all three interchangeable words is in order. Maybe something like anal-puntator or…I’m sure you come can up with plenty of your own.
(If you are a news junkie like I am you might want to pick up a copy of this; http://amzn.to/1rIhuzD “The News: A Users Manual.” It definitely shows how the 24hr. news cycle affects our lives. Now, the author does analyze in this book but maybe I like it because I agree with most of it.) I bought it in hardcover rather than digital just because I find it easier to skim. I am an Amazon affiliate so I do get a small commission If you purchase through my link.
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Tagged as bill-oreilly, CNN, commentator, FOX, Fox Broadcasting Company, Glenn Beck, news analyst, pundits, Rush Limbaugh, Television