Abercrombie & Fitch is losing its grip on image control as every Tom, Dick, Harry and Mike “The Situation” Sorrentino, parade around in their over-priced duds on TV, in Italy and other places not sanctioned by Abercrombie & Fitch. Abercrombie is “concerned” enough about its image that it has offered a “substantial sum” of money to “The Situation” and the rest of the Jersey Shore cast to cease wearing their clothes. While it is an obvious publicity ploy, Abercrombie is no stranger to bad publicity and lawsuits stemming from its insistence that employees project a certain image and look. I call it the Stepford look, they call it preppy-sexy-beachy-wholesome-college-frat-sorority look.
While I don’t watch the reality show Jersey Shore, millions do and I have seen an episode or two as the cast tans, goes to the gym, does laundry and of course parties and fights. Not necessarily a wholesome image any product or retail outlet would want to project but Abercrombie had already jumped on the Jersey Shore bandwagon when they came out with their “Fituation” and “GTL” (gym, tan, laundry) tee shirts a while back. Who are they kidding? According to an Abercrombie press release; “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.” This is pretty funny since their image is one of elitist discrimination.
Abercrombie has long been the bastion of the preppy-sexy look, often approaching their own customers they think have the “look” and asking them if they would like a job while applications pile up from other Abercrombie job seekers that are not considered part of the super-elite-gene-pool-brand that the company covets (they got sued and lost also for telling applicants they weren’t hiring and were caught hiring only people with the “look.”) I suppose using the pick-of-the-litter method of hiring is okay if we are talking skill set, knowledge, experience, retail personality etc. but choosing someone because they look like a surfer dude or dud and wear flip-flops for a living seems like the bottom of the shallow barrel.
But, Abercrombie will be taking all this free publicity to the bank. People are talking about this PR stunt and advertising geniuses are scratching their heads and wishing they would have thought of the idea first. Plus, otherwise sane people, instead of boycotting a company that has an ugly policy of hiring only the “attractive” will go buy an A&F something -or-other because they don’t fit their image either, because nobody is going to tell them what they can’t wear–ka-ching!
(I would sure say this picture I used of the “Situation” looks pretty similar to the Abercrombie ads of half naked bodies on their website and in their catalogs so what do they mean he is bad for their image?) P.S. I’m open to not wearing anyone’s clothing–I really have no image so I could readily offend anyone equally. for the right price–of course.
Difference between news analyst, commentator and pundit? None
Image by quirkybird via Flickr
I decided just yesterday for no reason in particular, to throw my hat into the pundit ring. I’ve heard through other reliable pundits (pretty funny huh, using reliable and pundit in same sentence) that all you need is an opinion and a forum. I figure I have both. My forum might be small by Fox or CNN standards but never-the-less a blog is a blog and you just never know who drops by.
I was in the newspaper business for many years, and the only words we ever used to describe who we were and what we did were typically reporter, correspondent, columnist and of course editor. The editorial was the newspaper version of opinion along with columns, which were the express opinion of the writer who wrote them. As reporters or correspondents (which were our part-time reporters) we wrote news backed up with plenty of facts and sources or it didn’t fly. Pretty cut and dried. But, people even then, expressed confusion about what exactly an editorial was, no matter that I once wrote an editorial explaining to readers exactly what an editorial was. So evidently, opinion and fact and how they are packaged has always been confusing for some. Myself included.
Today of course, we have been enlightened with so much opinion in our news, especially TV news, that the lines seem especially blurred between pundit, commentator and news analyst. I have been researching these three terms for quite a while and have come to the conclusion that pundits, commentators and news analysts are completely interchangeable. For a while, I thought a news analyst was not supposed to have a personal opinion. That he/she was supposed to gather the facts, have some extra deep knowledge to add to those facts that us dummies don’t know and present same to us in an unbiased manner.
But, my new pundit opinion thinking cap got in the way. If you are analyzing a situation how do you do that without bringing your own bias into the mix? How is an analyst going to analyze without coming to some conclusion? And you can’t come to a conclusion and be unbiased. If you just throw out the facts and don’t analyze then you aren’t an analyst anymore just a reporter or a correspondent or someone who just reads the news on TV with no comments whats-so-ever (an unheard of phenomenon). Even interpreting the news, which is something news analysts do often, is still interpreting the news by the standards of the analysts themselves or who ever they work for. So they still have a point of view. A point of view cannot be void of opinion.
This is certainly not think-tank stuff but since a commentator is an opinion person, and a pundit is most definitely an opinion person (think Bill O’Reilly, Rush Limbaugh, Glenn Beck) and since I have personally dropped the status of news analyst to mere opinion person I think a new word to describe all three interchangeable words is in order. Maybe something like anal-puntator or…I’m sure you come can up with plenty of your own.
(If you are a news junkie like I am you might want to pick up a copy of this; http://amzn.to/1rIhuzD “The News: A Users Manual.” It definitely shows how the 24hr. news cycle affects our lives. Now, the author does analyze in this book but maybe I like it because I agree with most of it.) I bought it in hardcover rather than digital just because I find it easier to skim. I am an Amazon affiliate so I do get a small commission If you purchase through my link.
Filed under buzz, politics, satire
Tagged as bill-oreilly, CNN, commentator, FOX, Fox Broadcasting Company, Glenn Beck, news analyst, pundits, Rush Limbaugh, Television